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SheCom Resources: An Interview with Endear's Co-Founder Leigh Sevin

resources shopify Apr 27, 2020

We touched base with Leigh Sevin, Co-Founder of Endear, a CRM platform that boasts a 61% average return on investment and a 96x better conversion rate than regular email marketing, to get the SheCom Scoop on what it does, who it's for, and what those who use it can expect.  Plus - if you want to give it a try, stick around until the...

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SheCom Resources: An Interview with Kalys of Growave

resources shopify Apr 22, 2020

We touched base with Kalys, of Growave - a 5-star customer loyalty app available on Shopify - to get the SheCom Scoop on what it does, who it's for, and what those who use it can expect. From reviews, to VIP loyalty programs, custom lookbooks, and more, the Growave app can help boutiques and online stores engage more meaningfully with customers...

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7 Unique Ways to Collect Customer Emails

Collecting email addresses from your website visitors is key if you want to cultivate a community of life-long customers. But collecting customer emails is not always an easy task. It can be difficult because people are rarely willing to share their personal info... without a good reason.

No matter how many email subscription...

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Gift Cards: How to Set Them Up & Why They're SO Important

shopify tutorials Dec 24, 2019

Gift cards are one of the most popular and requested presents for people of all ages. Did you know that gift cards were the most trending gift items in 2018? Even outside the holiday season, they are one of the most common gifts for birthdays, graduations, baby showers, thank-you gifts, and other occasions. Gift cards allow the giver to feel...

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The 7 Essential Components of a Stellar Homepage

shopify website Nov 11, 2019

What’s the very first thing you encounter on a website? The homepage. It’s essentially your welcome sign — it’s the first thing your customers see when they visit your site...you have to make a good impression! Aside from being the introduction to your brand, your homepage serves a lot of other functions as well. It is...

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4 Data Points You NEED to Track as an Online Store Owner

analytics marketing shopify Nov 08, 2019

The data overwhelm is REAL for retailers. With so many opportunities to track metrics, it can be hard to pick and choose which data points are the most important. Many times this can lead to us not using the data to our benefit at ALL - which means we’re running our online stores based on reflexes and assumptions, rather than actual proven...

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How to Set Up Abandoned Cart Emails on Your Shopify Store

When - or if - you have looked at your abandoned checkouts under ‘Orders’ in your Shopify store, you might be overwhelmed or disappointed - but don’t freak out! This is totally normal. According to a Baymard study, the average online store has a cart abandonment rate of almost 70% - so it’s not unusual and you are not...

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How to Properly Set Up Google Analytics on a Shopify Store

For a fabulous e-commerce entrepreneur (like yourself), Google Analytics is a really crucial tool to use. We know that Shopify has awesome analytics already built in, but the sooner you also get set up on Google Analytics, the better. It can provide a lot of data about your website and your customers beyond what Shopify offers. It will also pay...

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How to Build a Customer Email List Using Your Shopify Store

You already know how crucial customer relationships are in the retail world. So it only makes sense that email marketing (especially as an online retailer) is absolutely essential! Having a constant connection to your customers through email means you can inform them about new products, company updates, upcoming sales, or order information, and...

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How to Add Store Policies to Your Shopify Site

shopify tutorials Oct 29, 2019

Policy, policy, policy! There are quite a few legal policies your store should have to ensure you’re covering your *you know what,* but don’t let that be discouraging! It may sound like a long, boring, or complicated process, but really, your policies back up your business... and it’s not as complicated as you may think. This...

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