Whether you're deciding on promotions, tweaking the design of your online store, or considering marketing techniques, here are three types of customers you should always consider as you're doing anything related to your store.
1. First-time visitors
2. Repeat visitors who haven’t purchased
3. Repeat visitors who have purchased
As an EComm Queen, we know you started your business out of love, passion, and ambition… but you’re also here to make money, right? Of course, we would never say no to more revenue coming in! The biggest key to a successful online business is increasing your revenue. One of the easiest ways to increase revenues for an eCommerce...
As always, SheCommerce Academy is here to help you in any way we can!
We know that in the wake of COVID-19, everyone around the world is making a lot of adjustments and trying to figure out a new normal. The best way to deal with this is taking it day by day, pivoting as you need to, especially as it’s an unprecedented and...
These next few months you're probably going to be relying a lot on digital sales - whether it's through your website, your social, or other sources.
Most stores are closed at this point - and if yours isn't, it's still never too early to think about how to transition over to promoting your products online.
If...
Instagram isn’t just a place of inspiration, it’s also a place of action! With over 400 million people using Instagram Stories daily, it was only a matter of time until Instagram brought an easier way to shop via IG stories. Shopping through Instagram isn’t a new phenomenon— fashion and retail have always been a major...
This new age of marketing is all about personalization. As a small business owner, your top priority should be connecting and building relationships with your customers. You don’t just want loyal customers— you want loyal brand advocates. People who love your brand and who will spread that love to their friends and family.
Email...
2020 is here and 2019 is in the books! Whether it was your first year of business, or you’ve been at it for a few years or more— there is always room to grow. The end of each year/beginning of the new year is the best time to take some time to reflect on the past year; Think about what went wrong, what went well, what could you...
Everyone is always talking about Instagram — it’s become the best marketing tool for businesses. The latest feature are Instagram Stories Highlights which are an incredible tool for a business to showcase and promote their brand. Just like Instagram Stories, it’s totally worth spending the time planning and strategizing how to...
Instagram’s impact is undeniable, so creating an Instagram for your store is an absolute must...but it doesn’t stop there. Understanding how to drive traffic from Instagram can be one of the best marketing tactics for your brand. Instagram is jam-packed full of useful tools and features to grow your business — and with the...
A store owner has a lot going on day to day and we know that as an entrepreneur, you have a mind full of ideas for your business...usually too many ideas to execute all at once. Although there’s always a list of things to do as a business owner, there is a major holiday coming up that you simply can’t ignore: holiday shopping.
Black...
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