Collecting email addresses from your website visitors is key if you want to cultivate a community of life-long customers. But collecting customer emails is not always an easy task. It can be difficult because people are rarely willing to share their personal info... without a good reason.
No matter how many email subscription opportunities you give to customers, they usually will not act unless there is some value or incentive. And vice versa, no matter how valuable your incentive is, people will not subscribe unless it’s a simple and easy process. So the key is simple subscription + valuable incentive = a successful email list.
While the #1 way to build your email list is to give customer the option to opt-in to your marketing when they make a purchase, there are quite a few other ways to build your email list - and therefore trust - with customers who haven't yet made a purchase.
Here are 7 unique ways to build your customer list with valuable incentives:
Offering discounts is one of the quickest and easiest ways to incentivize people to join your email list. There are multiple creative ways you can implement these discounts in exchange for an email.
Fun pop-up forms, opt-in forms, email capture pop-ups, whatever you want to to call them...they work, and there’s a ton of ways to implement them on to your website.
It’s human nature for people to have a competitive urge and get motivated by winning prizes. Leverage this instinct to gather emails by promoting contests and giveaways. Be sure that your prize is unique and exclusive and let customers know that they have to enter by submitting their email address. You can do this via social media and/or promote it on your website.
Useful resources are another great way to get customers to part with their emails. It could be a style guide, tutorials, lessons, etc. — whatever it is, just make sure it’s something of value to your customers. Here are a few ideas:
You can add a Call To Action button to your social media pages, like Facebook. The value in this list building technique is in the destination: Link your Facebook page's CTA button to a landing page that requires an email address for access to a special resource.
People are more likely to subscribe to an email list if you’re creating content that they’ll be interested in.
Everyone loves quizzes because they’re interactive, so creating one for your website can be rewarding. Here are a few examples for inspiration:
No matter how you choose to collect customer emails - it's important that you start. For every $1 you spend on email marketing, you can expect an average ROI of $38 - meaning no one can afford to not be collecting emails - they're too valuable!
Fill out the form below to get notified when the SheCom Insiders Academy launches - and be the first to join this game-changing community of fabulous women! When you sign up, you'll be re-directed to join our FREE Facebook Group to mingle while you wait!