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Boost Sales & Stand Out! | 5 Ways to Maximize Black Friday & Cyber Monday Sales

holiday marketing Nov 16, 2019

Can you believe the holiday season is already here? That also means the biggest shopping weekend of the year is right around the corner! Black Friday and Cyber Monday are famous for the huge deals and discounts, so it may seem like these events are ideal for big retailers. The truth is, small businesses and online stores can use these events to...

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4 Data Points You NEED to Track as an Online Store Owner

analytics marketing shopify Nov 08, 2019

The data overwhelm is REAL for retailers. With so many opportunities to track metrics, it can be hard to pick and choose which data points are the most important. Many times this can lead to us not using the data to our benefit at ALL - which means we’re running our online stores based on reflexes and assumptions, rather than actual proven...

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How to Properly Set up a Facebook Pixel on Your Shopify Site

The Facebook Pixel is a key tool you should be utilizing right away - it will absolutely help you get the most out of your social ad budget and help to bring customers who already love your store back to your store to shop! This small tool can help improve your marketing efforts in major ways! Here’s everything you need to know about how...

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How to Properly Set Up Google Analytics on a Shopify Store

For a fabulous e-commerce entrepreneur (like yourself), Google Analytics is a really crucial tool to use. We know that Shopify has awesome analytics already built in, but the sooner you also get set up on Google Analytics, the better. It can provide a lot of data about your website and your customers beyond what Shopify offers. It will also pay...

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