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How to Get Shoppable Instagram Story Stickers

Instagram isn’t just a place of inspiration, it’s also a place of action! With over 400 million people using Instagram Stories daily, it was only a matter of time until Instagram brought an easier way to shop via IG stories. Shopping through Instagram isn’t a new phenomenon— fashion and retail have always been a major focus on the platform...but now, Instagram is making it easier for retailers to share their products with shoppable stickers for Instagram stories.

What Does This Mean For YOU?

This feature is a game-changer for smaller businesses. In a recent survey, Instagrammers said they often watch stories to stay in the-know with brands they’re interested in, get an insider view of products they like, and find out about new products that are relevant to them. But small retailers used to be at a disadvantage in this space, because there were no ways for businesses with less than 10,000 followers to drive traffic to their products. They weren’t eligible for the “Swipe Up” feature to add links to Instagram Stories.

Shoppable stickers for Instagram Stories allow small businesses with under 10,000 followers to drive traffic to their products through their stories! Thanks to these new shopping stickers, businesses of all shapes and sizes can start using Instagram Stories to generate sales and gain new customers. Now you are free to create your own engaging content for your profile. Not to mention, these stories including your products would make a great IG Highlight!

“People love stories for its immersive, full-screen format, and one-third of the most viewed stories are from businesses. Now, businesses that are approved to use the shopping feature can meet more shoppers in a meaningful way,” states Instagram.

This is how it works: businesses are able to tag one physical product from their inventory or e-commerce platform on to each of their stories. When users click on your item in Instagram, they can view the item name, price, and description. There, they’ll be able to see additional product images, details and similar items, as well as a link to your mobile site to make a purchase. Shoppable Instagram Stories stickers can be placed on both images and videos, and there are 4 different types of stickers:

  • The Shopping Bag Icon
  • The Product Name Sticker
    • Rainbow Text
    • Grey Text
    • Translucent Text

Product Stickers — Eligibility

Similar to shoppable posts on Instagram, there are a few eligibility requirements you’ll need to check off before you can access shopping stickers for your Instagram Stories:

Not sure how to get shoppable posts? Follow our free tutorial: How to Set Up Shoppable Posts—Connecting Shopify & Social Media

Product Stickers — Eligibility

The quick five steps to add product stickers in your stories:

  1. Select a photo or video to upload to your story

  2. Select the product sticker from the sticker tray

  3. Select the product from your catalog that you want to feature

  4. Move the product sticker to where you would like it to appear in your story. Note: If you would like to edit your product name, you'll change it in your product catalog before adding the sticker. Text color of the product sticker can be changed by tapping the sticker.

  5. Share your story

Note: For stories, 1 product sticker can be added per story. You can use the sticker with swipe-up, highlights, and videos.

Instagram’s New Shopping Channel

Along with the expanded release of shopping stickers, Instagram also announced a new personalized shopping channel on the Explore page. Instagram’s topic channels (which launched in June this year) allow you to browse content that pertains to your specific interests, such as Sports, Food, Fashion, Travel, Music, and more.

With this new Shopping channel, Instagram users can now find product-related posts from the “brands you follow and brands you might like.”

The new Shopping channel on Explore essentially offers a more centralized way to shop on the platform. Users can quickly flip through an entire feed of shoppable posts and stories from various businesses, instead of having to look them up or search for new brands. 

Given the success of Instagram Stories, these new features are huge news for brands looking to drive sales on the platform. Instagram as a whole has become an indispensable tool for retail businesses trying to reach their marketing goals — and with these new shopping tools, it will only get better from here.

Not sure how to get shoppable posts? Follow our free tutorial: How to Set Up Shoppable Posts—Connecting Shopify & Social Media

Need more creative ideas for your IG Stories? Check out our other blog, How to Drive Sales with Instagram Stories.


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