Email marketing is your number one way to personalize your marketing efforts. It’s almost the new year, and it’s no secret that 2020 marketing is all about connecting and building relationships with your customers. You should aim to create brand advocates that will help your business grow. Email marketing is perfect for directly reaching your targeted customers (both new and loyal), while also helping increase your website traffic and drive revenue.
This will be a huge factor in your future sales — that’s why it’s crucial to have some killer email designs and content. If you’ve missed our previous blog, Email Marketing | 7 Types of Emails That Drive Sales, check that out first to get all the details, including seven emails you should be using to consistently engage your customers.
Beautiful, chic, aesthetically pleasing designs are super important in retail. Your emails should grab attention and support your branding efforts. However, beautiful design is subjective— there’s no template or formula because design is a reflection on your taste, the brand message and personal preference. Regardless, there are some general design elements that are great to implement to optimize your email marketing.
Simple yet big and bold! This does a great job of continuing promotions even after the holidays.
Simple and super on brand— this design is fresh and clean, perfect for a skincare brand!
This message is cute, straightforward and a great way to re-engage the customer.
This one has a longer message, but notice how the main points (like the header and promotions) are the most attention-grabbing elements.
This email is showing off new products with lots of imagery, new product info and Asos included their rewards program at the end— a perfect package to get a customer shopping.
A clever way to collect your customer’s birthdays— who doesn’t love a free gift?
A great layout to aesthetically show off new products, while still not overcomplicating things.
This is great inspo for a welcome email— notice how it’s bold and easy to read. They are engaging the customer right away with 15% off!
This is a great example to get your customers shopping during the months where there’s not much going on— by limiting the sale, you’re creating a sense of urgency to motivate your customers.
This is perfect inspo for a newsletter type of email or a message where you’re just connecting with your customers. Also a great design to incorporate your Instagram!
The SheCom Insiders Academy is an exclusive membership created just for boutiques & online store owners.
It's a place to learn, grow, build, and connect with like-minded women in business.
Inside you will find clarity, purpose, confidence, systems, and, above all, a community to help you grow!
This membership is perfect for store owners at ANY stage of their business - those just starting out or with years of experience.
Fill out the form below to get notified when the SheCom Insiders Academy launches - and be the first to join this game-changing community of fabulous women! When you sign up, you'll be re-directed to join our FREE Facebook Group to mingle while you wait!