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There are countless benefits to marketing your business on Instagram - with its focus on images and its lively aesthetic, Instagram is the perfect place for merchants to showcase their products, build their brands, and increase sales. But, if there is one grievance about Instagram, it would likely be that you can only use one clickable link in...

The Facebook Pixel is a key tool you should be utilizing right away - it will absolutely help you get the most out of your social ad budget and help to bring customers who already love your store back to your store to shop! This small tool can help improve your marketing efforts in major ways! Here’s everything you need to know about how...

When - or if - you have looked at your abandoned checkouts under ‘Orders’ in your Shopify store, you might be overwhelmed or disappointed - but don’t freak out! This is totally normal. According to a Baymard study, the average online store has a cart abandonment rate of almost 70% - so it’s not unusual and you are not...

For a fabulous e-commerce entrepreneur (like yourself), Google Analytics is a really crucial tool to use. We know that Shopify has awesome analytics already built in, but the sooner you also get set up on Google Analytics, the better. It can provide a lot of data about your website and your customers beyond what Shopify offers. It will also pay...

You already know how crucial customer relationships are in the retail world. So it only makes sense that email marketing (especially as an online retailer) is absolutely essential! Having a constant connection to your customers through email means you can inform them about new products, company updates, upcoming sales, or order information, and...

From tips straight from retail royalty, to inspiring insight from female entrepreneurs, here are 8 books that will motivate, teach, and inspire you (in no particular order).

1

Everything Is Figureoutable
Marie Forleo

2

Delivering Happiness: A Path to Profits, Passion, and Purpose
Tony Hsieh

3

Power Up: How Smart Women Win in the...

Policy, policy, policy! There are quite a few legal policies your store should have to ensure you’re covering your *you know what,* but don’t let that be discouraging! It may sound like a long, boring, or complicated process, but really, your policies back up your business... and it’s not as complicated as you may think. This...

Everyone has heard the term SEO at least once… it’s a key concept for anyone who has a website. As a store owner, it’s your responsibility to market your business - you know it best! When it comes to building an SEO Strategy for your business, we definitely understand how difficult it can be on where to start, especially if...

The Contact Page - Such a simple concept with such vital importance! We’ve all been there; shopping online, absolutely loving the products...but it’s taking forever to simply find an email, phone number or contact form so you can ask a question about shipping, sizing or just want more info on the brand! A website’s...

This is a guest blog post written by Amy Eaton, product photographer and founder of Amy Takes Pictures

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This post an important one, because I know how many of you struggle with DIY product photography lighting.  Lighting is the trickiest element of photography, but something that needs to be understood and mastered to be successful with...