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2020 is here and 2019 is in the books! Whether it was your first year of business, or you’ve been at it for a few years or more— there is always room to grow. The end of each year/beginning of the new year is the best time to take some time to reflect on the past year; Think about what went wrong, what went well, what could you...

Gift cards are one of the most popular and requested presents for people of all ages. Did you know that gift cards were the most trending gift items in 2018? Even outside the holiday season, they are one of the most common gifts for birthdays, graduations, baby showers, thank-you gifts, and other occasions. Gift cards allow the giver to feel...

Everyone is always talking about Instagram — it’s become the best marketing tool for businesses. The latest feature are Instagram Stories Highlights which are an incredible tool for a business to showcase and promote their brand. Just like Instagram Stories, it’s totally worth spending the time planning and strategizing how to...

Instagram’s impact is undeniable, so creating an Instagram for your store is an absolute must...but it doesn’t stop there. Understanding how to drive traffic from Instagram can be one of the best marketing tactics for your brand. Instagram is jam-packed full of useful tools and features to grow your business — and with the...

A store owner has a lot going on day to day and we know that as an entrepreneur, you have a mind full of ideas for your business...usually too many ideas to execute all at once. Although there’s always a list of things to do as a business owner, there is a major holiday coming up that you simply can’t ignore: holiday shopping.

Black...

Despite the incredible rise in online shopping, many people are still hesitant to purchase online for fear that the item won’t fit. Generally, people know what size they are, but we’re all aware that sizes can vary from store-to-store (or even from product-to-product within a store!).

A size 6 dress in one store could fit very...

Can you believe the holiday season is already here? That also means the biggest shopping weekend of the year is right around the corner! Black Friday and Cyber Monday are famous for the huge deals and discounts, so it may seem like these events are ideal for big retailers. The truth is, small businesses and online stores can use these events to...

One of the biggest frustrations as an online store owner is when you see abandoned carts — a customer was filling their cart with your product, but never completed the purchase...they just disappeared. This only leaves you to wonder, what happened? You should find comfort in knowing that this happens all the time to every store. What will...

What’s the very first thing you encounter on a website? The homepage. It’s essentially your welcome sign — it’s the first thing your customers see when they visit your site...you have to make a good impression! Aside from being the introduction to your brand, your homepage serves a lot of other functions as well. It is...

The data overwhelm is REAL for retailers. With so many opportunities to track metrics, it can be hard to pick and choose which data points are the most important. Many times this can lead to us not using the data to our benefit at ALL - which means we’re running our online stores based on reflexes and assumptions, rather than actual proven...