If you don’t already know about shoppable media...don’t worry, we’ll catch you up! If you’ve seen it but don’t know where to get started...this tutorial is for you too! In this article, we’ll dive into the world of shoppable media and how you can use it to drive your sales using Instagram and Facebook, including instructions on how to set it up with your Shopify account. So, first thing’s first...
Shoppable media is a form of visual commerce created to encourage consumers to make a purchase. It is often presented in a storytelling format with actionable purchase points and product recommendations included to help customers in their shopping journey. It’s meant to create a more exciting, interactive user experience and almost any retail brand is jumping onboard.
When it comes to integrating shoppable media, providing creative user experiences that will encourage customers to shop and buy are key. Here are some examples:
To be eligible to list products on Facebook by using Facebook Shop you need to meet a few requirements:
After you make sure that your store meets the requirements, you can add Facebook Shop and connect your Facebook account. You need to wait for Facebook to review your store before you can start selling through Facebook Shop.
1. From your Shopify admin, click the + button beside the Sales channels heading.
2. On the Add sales channel dialog, click Facebook Shop to learn more about the sales channel.
3. Click Add channel.
4. Connect the Facebook account you want associated with your products:
Go to Facebook Shop > Account.
Click Connect account.
If you are already logged in to Facebook, then confirm that you're using the correct Facebook account. If you are not logged in, then enter your Facebook login information.
Follow the prompts on the Log in with Facebook dialog to allow Shopify to connect with your business's Facebook page.
5. Wait for Facebook to review your store, which can take up to 48 hours. You are notified by email and in Shopify when Facebook finishes the review process.
After you have set up Facebook Shop and Facebook has activated the Shop section on your Facebook Page, you can publish product collections to Facebook. Products that you make available to Facebook Shop in Shopify appear on the Shop section of your Facebook Page.
1. If you don't have any products in your store, then click Add product to add products to your store. If you have products in your store but they aren't available to Facebook Shop, then click Make products available to go to the Products page in your Shopify admin.
2. Click the name of the product that you want to appear on your Facebook Page.
3. In the Product availability section of the product details page, click Manage.
4. In the Manage sales channels availability dialog, check Facebook Shop, and then click Done.
5. Click Save.
A catalog is a container that holds information about the items in your inventory. After you create a catalog, you can create ads and shopping experiences that pull information from your catalog to show people your items. For example, you can use your catalog to run dynamic ads, set up shopping on Instagram, create a shop on your business Page and more. Before setting up a catalog, make sure you:
To use the Instagram sales channel, you need to meet the following requirements:
The Instagram sales channel connects the product that you have in Shopify to your Instagram business profile. Before you add the channel, make sure that you have a Facebook business page and you have added products to your Facebook catalog. You can make a Facebook product catalog by setting up Facebook Shop.
1. From your Shopify admin, click the + button beside the Sales channels heading.
2. On the Add sales channel dialog, click Instagram to learn more about the sales channel.
3. Click Add channel.
4. Log in to your Facebook account page to authenticate your Instagram account in the sales channel.
You can add your product catalog from the Shopping page in your Instagram business profile options.
1. Using Instagram, open your business profile options and then go to the Settings section.
2. Tap Shopping, and then confirm your Facebook account.
3. If you don't see the Shopping section, tap Edit Profile and confirm you are connected to your Facebook business Page.
4. Select the yourstore.myshopify.com product catalog.
5. Tap Done.
You can tag products in your Instagram posts and stories. Customers who find your tagged products on Instagram can tap a link to view and buy a product in your online store.
You must be approved for Instagram Shopping and finished the setup, before being able to tag products in your posts.
At first glance, we know this can look overwhelming...but once you get started, it becomes more simple and you’ll start noticing the benefits of shoppable media almost instantly. A consumer sees a brand’s message and right within the ad is given the chance to buy. That kind of shoppable media is the perfect way to seamlessly close the loop from exposure to purchase, but there’s more too! Shoppable media messages also can aid interactive product discovery and help brands acquire new customers. They can improve customer engagement and special branded offers. Most importantly, Shoppable media gives you the opportunity to engage and interact with consumers along their entire buying journey— offering you new data and insights on what consumers like, dislike and what they’re looking for.
You’ll want to jump onboard with social media asap this year. It’s going to improve your online shopping experience, drive revenue online and off, engage with new and existing customers, enhance data, and build loyalty and retention. Click-to-buy? That’s perfect and a top benefit… but it also offers so much more.
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