Despite all that's going on, it's always important to look at the bright side of things. While a lot of negatives have come from this pandemic - especially for small business owners, there are some silver linings amongst the clouds when it comes to the future of e-commerce.
Customers are more accustomed now to shopping online than they've ever been - many because there was no other choice. This can mean reaching a whole new audience of people who otherwise wouldn't have shopped online, but, now that they've done it, will continue to do it even after this pandemic ends.
If you haven't yet, be sure to get your Facebook pixel installed on your site now so that when things become more normalized, you can re-target those users and remind them to come back. Things may get hectic as things start opening up again, so be sure you don't lose out on the effort you're putting in now - get that pixel installed! Check out our free tutorial for how to install it. If you already have it installed, great! Just double-check that it's working properly and don't forget to use it!
What worked before may not work now. This pandemic may have exposed issues in your business that you didn't even realize were there - issues with fulfillment, shipping, supply chain, user experience, digital marketing... the list goes on. If you've seen areas where things could be improved, use this time while things are slow and customers are having to be understanding about slow processes, to get your systems under control. That way, when things go back to normal, you're ready to roll with no issues.
The time you'd normally spend having dinner with friends or grabbing coffee with a coworker can also be used to your advantage right now. Take that little extra free time to improve your mind so you can continuously improve your business in the coming months. Take advantage of our free resources and tutorials that will help you level up your skills.
Now more than ever, businesses are dedicated to helping small businesses survive. If you haven't checked out our blog on small business resources during the pandemic, be sure to check it out now.
A few you may want to take advantage of right away? For starters, get your store on Google's Shop Tab! Google shopping is currently allowing all stores to have free listings on their shop tab - something that used to only be available to paid listings only. This is Google's way of giving retailers free exposure to millions of people on their search engine.
Check out this tutorial for how to opt-in and get your listings up on Google for free.
If you don't yet have an online store - or you do but you're not 100% obsessed with the e-commerce platform you've chosen - now might be the time to start building your store on Shopify. They're currently offering a free 90-day free trial - 6x the usual 14-day free trial - for any new account.
Customers are realizing that it's more important than ever to shop small. The hope is that they take this into consideration as things begin to normalize and that they continue to shop small or shop locally. Be sure to use this time to really connect with your audience, ensure your story and your brand's story gets out there, and that you get to know what your customer really wants - so that when things start to shift back to "normal," you're still able to filter through the noise and connect with your audience.
It's also important for YOU to find your community right now. The lack of human interaction can feel lonely right now - and if you're trying to use the time to level up your business - it can be really hard to keep yourself motivated. We have an incredible community of women in e-commerce inside our free FB group and we'd love for you to join - just click here!
Fill out the form below to get notified when the SheCom Insiders Academy launches - and be the first to join this game-changing community of fabulous women! When you sign up, you'll be re-directed to join our FREE Facebook Group to mingle while you wait!